About

Hey, hi, hello, how are you?

I’m Will.

I’m a senior copywriter based in Sydney, I’m currently freelancing but open to the right opportunity for full time and I’m realising that I’ll never play professional sport. It’s not too late to start a band right?

Recently I was ranked #8 copywriter in the world at D&AD, was Highly Commended as creative team of the year at AWARD Australasia, and was one of Award School 2022 tutors of the year.

Give me a buzz if you want to work together or if you play bass guitar.

AWARDS

D&AD 
2022 Ranked #8 Copywriter in the world
YELLOW PENCIL - Direct: Rejected Ales
YELLOW PENCIL - Experiential: Rejected Ales
YELLOW PENCIL - Writing for Design, Storytelling: Rejected Ales
GRAPHITE PENCIL - Writing for Design, Naming: Rejected Ales
GRAPHITE PENCIL - Writing for Design, Packaging: Rejected Ales
WOOD PENCIL - Direct: Rejected Ales
WOOD PENCIL - Product Design: Rejected Ales
WOOD PENCIL - Branding: Rejected Ales
WOOD PENCIL - Packaging Design: Rejected Ales
SHORTLIST - Integrated: Rejected Ales

CANNES LIONS
SILVER - Direct: Rejected Ales
SILVER - Experience & Activation: Rejected Ales
SILVER - Design: Rejected Ales
BRONZE - Art Direction: Packaging Design: Rejected Ales

AWARD
HIGHLY COMMENDED - 2023 Creative team of the year
GOLD - Direct: Rejected Ales
GOLD - Packaging Design: Rejected Ales
SILVER - Integrated: Rejected Ales
SILVER - Retail Marketing: Rejected Ales
SILVER - Verbal Identity: Rejected Ales
SILVER - Direct Retail: Lord Nelson 35+
SILVER - Sound: Original Composition: Thummit
BRONZE - Experiential: Rejected Ales
BRONZE - Brand Engagement: Rejected Ales
BRONZE - Best Use of Copywriting: Rejected Ales
BRONZE - Integrated Campaign: Rejected Ales
BRONZE - Experiential: Lord Nelson 35+
BRONZE - Press Ad Single: Lord Nelson 35+
BRONZE - Graphic Design POS: Lord Nelson 35+
BRONZE - Best Use of Copywriting: Lord Nelson 35+
BRONZE - Use of Ambient Media: Lord Nelson 35+

IMMORTAL AWARDS
COMMENDATION 2022 - Rejected Ales

LIA
GRAND PRIX - Activation: Matilda Bay Rejected ales
GOLD - Direct: Matilda Bay Rejected Ales
GOLD - Ambient: Matilda Bay Rejected Ales
GOLD - Non-traditional: Matilda Bay Rejected Ales
SILVER - Brand Evolution: Matilda Bay Rejected Ales
BRONZE - Package Design: Matilda Bay Rejected Ales

SPIKES
GRAND PRIX - Industry Craft: Rejected Ales
GOLD - Direct: Rejected Ales
GOLD - Copywriting: Rejected Ales
GOLD - Media: Rejected Ales
GOLD - Experience and Activation: Rejected Ales

CONTAGIOUS MAGAZINE
Rejected Ales - Campaign of the Week, April 12, 2022
Lord Nelson 35+ - Campaign of the Week, March 21, 2023

MUMBRELLA AWARDS
2023 BEST USE OF RETAIL MEDIA - Lord Nelson 35+
2022 AWARD FOR INSIGHT - Rejected Ales

ADFEST
BRONZE - Mobile Lotus: Friskies Cat Critic
SHORTLIST - Best Use of Social: Friskies Cat Critic
SHORTLIST - ADFEST - Best Use of Mobile: Friskies Cat Critic
SHORTLIST - ADFEST - Best Use of UGC: Friskies Cat Critic

W3 AWARDS
SILVER - Game or Application: Magic Sakura Tree - Japanese National Tourism Organisation
SILVER - Social Content and Marketing Contests: Magic Sakura Tree - Japanese National Tourism Organisation

YOUNG LIONS
National Finalist 2018


AWARD SCHOOL - 3rd Place

Contact :

willhalstead@hotmail.com
+61 407 944 199