See You On The Road - General Motors
General Motors has played a defining role in American culture and industrial innovation for over a century, but they’ve historically been humble in telling that story. While the world tends to see GM through the lens of individual brands like Cadillac or Chevrolet, the master brand’s scale, artistry, and ambition often go unnoticed.
“See You on the Road” is a rallying cry for GM. A film to reinvigorate company pride, attract new talent, and reframe GM for the road ahead.
Out film deconstructs Elvis Presley & The Royal Philharmonic Orchestra’s “If I Can Dream” to bring GM’s many divisions to life as a collective symphony, showing the harmony of separate efforts coming together to build something much bigger than any one make, model or moment.
The musical reinterpretation of this track was our creative centerpiece. Deconstructing it stem by stem, then assigning each instrument to a department within GM and reassembling it. By treating the production of a car like the performance of a song to elevate the unseen artistry and collaboration that fuels GM’s long standing legacy of design and innovation.
Long live the king.
Agency: Droga5 New York
Chief Executive Officer: David Droga
Chief Creative Officer: Scott Bell
Executive Creative Director: George McQueen
Executive Creative Director: Tom McQueen
Senior Creative: Will Halstead
Senior Creative: Christian Zerbel
STILLS - Creative Director: Maria Kouninski
Managing Director, North America Marketing Practice Lead: Sean Lackey
Group Account Director: Rosalie Bonner
Account Supervisor: Nichole Murdock
Co-Head of Production: Ruben Mercadal
Senior Producer, Film: Dylan Heimbrock
Senior Art Producer: Dagmar Wong
Senior Music Supervisor: Mike Ladman
Music Supervisor: Mara Techam
Head of Business Affairs: Dan Simonetti
Sr. Business Affairs Manager: Ann-Marie
Creative Project Manager: Gerald Guevarra
Global Chief Strategy Officer: Emma Montgomery
Head of Strategy: Yan Wang-Benz
Group Strategy Director: Andrew Quay
Production Company: SMUGGLER
Director: Jovan Todorović
Director of Photography: Patrick Golan
Executive Producers: Patrick Milling-Smith / Brian Carmody / Carlin Wilson-Webb
Managing Director: Sue Yeon Ahn
Head of Production: Alex Hughes
Producer: Claire McGirr
1st AD Detroit: Matt Smith
1st AD LA: Adam Hein
Editorial Company: Exile
Editor: Milena Petrovic
Cutting Assistant: Shane Van and Melanie Newton
Executive Producer: Sasha Hirschfeld and Sarah Cassell
Producer: Sophia Mosner-Koor
VFX/Finishing Company: Rascal Studio
Creative Director / Shoot Sup; Markus Lundqvist
Exec Producer: Imogen Pai
2D Lead: Paul Wilmot
2D Artist: Kyle Obley
3D Artist: Daniel Westerland, David Wood, Romain Le Guillerm
Color: Rare Medium
Colorist: Mikey Rossiter
Producer: Nubia Lima
Audio: King Lear
Mix and Sound Design: Ed Downham
Producer: Natalie Curran
Music By: The Elements Music
Composer/Arranger: Vincent Pedulla
Creative Director(s): J Bonilla, Ian Dalsemer, Dan Bewick, Nick Maker, Andy Carroll
Senior Producer: Danielle Beauvoir