2nd Favourite Beer - Matilda Bay Hazy Lager
When it comes to lager, Aussies are a loyal bunch. They don’t just drink their favourite beers, they wear branded merch, get tattoos of logos, even build shrines in their sheds. To encourage trial of Matilda Bay’s new Hazy Lager, we decided not to compete with people’s favourite beers, but instead help them love their favourites even more.
So, we put our entire production budget into making epic prizes for other beers and gave them away when ever someone ordered a Hazy Lager.
Agency: Howatson+Company
Founder/CEO: Chris Howatson
Executive Creative Director: Gavin Chimes
Creative Director: Scott Zuliani
Creative Director: Jared Wicker
Senior Art Director: Tom Macphail
Senior Copywriter: Will Halstead
Copywriter: Madeleine Semit
Head of Production: Holly Alexander
Senior Producer: Caitlin Perz
Chief Strategy Officer: Dom Hickey
Planning Director: Georgia Pritchard
Client Partner: Ollie Wearne
Senior Account Director: Angela Lethbridge
Business Manager: India Clarke
Head of Craft: Ellena Mills
Associate Design Director: Trent Michael
Finished Artist: Simon Merrifield & Patrick Rivera
Editor: King Yong
Videographer: Mark Broome
Colourist: Kel Gronow
Client: Matilda Bay Brewery
Head of Marketing at Matilda Bay Brewery: Benjamin Cairns