Matilda Bay - Rejected Ales
It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards. They called it the Original Ale. To promote this perfect brew, we released the almost perfect rejects. Rejected Ales, the best beers you were never meant to taste.
Agency - Howatson+Company
ECD - Gavin Chimes
Senior Copywriter - Will Halstead
Senior Copywriter - Tim Smith
Senior Art Director - Giles Watson
Art Director - Tom Macphail
Copywriter -Riana McKenzie
Head of Production - Holly Alexander
Editor - Kingsley Yong
Graphic Design - Brogen Averill
Design Lead - Ellena Mills
Accounts - Ollie Wearne & Madde King
Strategy - Sam Butcher
Sound - Heckler