Thummit - Belong
Everest. It’s big. 8.849 kilometres in fact. That’s a long way to climb for a human with legs, even longer for a human thumb without them. Yet every month, our thumbs scroll this very distance, emitting carbon. We brought this story to life to remind Australians that with Belong, Australia’s first carbon neutral telco, their network usage is offset and they can Scroll Good. In our film, ‘Thummie’ overcomes blizzards, scales cliff faces, and comes thumb to face with a Nepalese mountain yak; reaching the glorious summit and proving that our scrolling thumbs can live in harmony with nature.
Agency: Howatson+Company
Founder/CEO: Chris Howatson
Executive Creative Director: Gavin Chimes
Creative Director: Scott Zuliani
Senior Copywriter: Will Halstead
Senior Art Director: Tom Macphail
Senior Art Director: Madeleine Purdy
Head of Media: Sasha Smith
Head of Production: Holly Alexander
Producer: Caitlin Perz
Client Partner: Ollie Wearne
Senior Account Director: Angela Lethbridge
Senior Account Manager: Maddy Philips
Design Director: Ellena Mills
Junior Designer: Eleanor Donley
Finished Artist: Simon Merrifield
Media Strategy, Investment Director at Howatson+Company: Jamie Nelson
Production Company: Hooves
Director: Peter Martin
Producers: Chelsea Nieper and Rachael Morrow
Executive Producer: John Pace
Editor: Kevin Zimmerman
Post Production: Heckler
Head of VFX: Tom Corbett
ECD: Jamie Watson
Executive Producer: Carlos Zalapa
Head of Production: Amy Jarman
Flame Online: Julian Ford
Compositors: Bertrand Polivka, Nitin Amin
3D Artists: Rachael Tedesco, Dusan Marjonovic, Edward Hassan, Philip Wang, Patricio Decaud, Nick Kaloterakis
Music & Sound: Smith & Western
Voiceover Artist: Lee Perry