Coors Light - Obstructed Brews
Baseball is chill. Hotdogs. Beer. The Mets (if you’re me). And some of the finest athletes in the world socking some sweet dingers.
But there’s nothing chill about sitting behind a foul pole, support beam or guardrail and missing Robert Redford knocking one out of the park while the music soars.
That’s why Coors Light decided to turn the worst seats in the house, into the best - giving free beer to anyone at an MLB game with an obstructed view. The more obstructed your view, the more Obstructed Brews you received. It’s enough to bring a tear to your eye.
As Billy Beane said:
”How can you not be romantic about baseball free beer”.
Agency: Droga5 NYC
Chief Creative Officer: Scott Bell
Executive Creative Director: Giancarlo Rodas
Executive Creative Director: Tres Colacion
Creative Director: Tescia Deak
Creative Director: Guillermo Aracena
Senior Copywriter: William Hasltead
Art Director: Lindsey Evans
Copywriter: Cameron Sharer
Art Director: Malia Athanasiou
Copywriter: Mariel Calara
Designer: Anna Celine Kaarling Khan
Co-Head of Production: Jenn Mann
Co-Head of Production: Ruben Mercadal
Executive Producer: Grace Wang
Producer, Interactive: Ariana Narang
Senior Producer, Interactive: Dakota Brockman
Head of Account Management: Jessica Kingsbery
Executive Group Account Director: Stefane Rosa
Account Director: Guillermo Betancourt
Account Director: Anthony Gavranic
Account Supervisor: Nichole Murdock
Account Manager: Brendan Woeppel
Head of Strategy: Michael Osbourn
Group Strategy Director: Christopher Cooper
Communications Strategy Director: Camille Gray
Senior Communications Strategist: Soheyla Escher
Client: Molson Coors - Coors Light
Chief Marketing Officer, Molson Coors: Sofia Colucci
Vice President Marketing, Coors Family of Brands: Marcelo Proenca Pascoa
Senior Marketing Director, Coors Light: Anne Pando
Senior Marketing Manager, Coors Light: Eric Kouri
Associate Marketing Manager, Coors Light: Angela Gerlach
Director, Consumer Communications: Maya McDonald
Lead, Consumer Communications: Vincent Ventura