GMHBA - Because
Because sometimes in life, we don’t make the healthiest choices. We go in a little too hard at footy, we don’t always eat meals that can be classified as ‘nutritional’, and, on the odd occasion, we don’t exactly get home before bed time. GMHBA health insurance understand that and don’t judge, so we created a campaign, shot exclusively on film by Matt Thorne, that showed it with raw, honest, empathy.
Agency: Howatson+Company
CEO/Founder: Chris Howatson
ECD: Gavin Chimes
Senior Creatives: Tom Macphail & Will Halstead
CSO: Dom Hickey
Managing Partner: Rebecca Robertson
Group Account Director: Pat Nally
Business Manager: India Clarke
Executive Producer: Holly Alexander
Production Assistant: Charlotte Breene
Editor: King Yong
Design Lead: Ellena Mills
Designer: Jason Nguyen
Studio Lead: Simon Merrifield
Production Company: Pool Collective
Director: Matthew Thorne
Executive Producer: Courtney Lewis
Producer: Lauren Simpson
DOP: Andy Gough
Prod Designer: Bianca Milani
Editor: Nicola Powell
Colour by Crayon
Colourist: Daniel Stonehouse
Music + Sound: Heckler Sound
Executive Producer: Bonnie Law
Composer/ Creative Director: Johnny Green
Sound Designer: Dave Robertson
Client: GMHBA Health Insurance
Chief Marketing Officer: Helen Stevens
Head of Brands: Johanna Gemmill
Brand Managers: Jane Needham & Lee Sampson
Digital Designer & Content Producer: Emily Shields