Lord Nelson Brewery - 35+
Increasingly, young people aren’t appreciating well-crafted beer. They mix it with soft drink, garnish it or drink it out of beer bongs. Lord Nelson Brewery couldn’t let their flagship beer, Three Sheets Pale Ale, go unappreciated any more. So, we raised its drinking age to 35+.
Using the visual language of classification stickers, 35+ labels were placed on products in pubs and bottle shops, and promoted in OOH, press and PR. All designed for the beer to get noticed at the point of purchase; appealing to the mature palates of older drinkers, while making younger ones want the beer even more.
Agency: Howatson+Company
CEO+Founder: Chris Howatson
Chief Creative Officer: Levi Slavin
Executive Creative Director: Gavin Chimes
Head of Production: Holly Alexander
Senior Copywriter: Will Halstead
Senior Art Director: Tom Macphail
Senior Designer: Trent Michael
Producer: Caitlin Perz
Strategy Director: Sam Butcher
Client Partner: Ollie Wearne
Business Director: Madde King
Business Manager: India Clarke
Senior Editor: Kel Gronow
Junior Designer: Eleanor Donley
Studio Lead: Simon Merrifield
Content & Photography: Remy Brand
Client: Lord Nelson Brewery
Managing Director: Blair Hayden