Breathing Life Into the Community

Aware Super - Breathing Life Into the Community

Aware Super (formerly First State Super) briefed us to create a brand launch campaign that set a tone for what their new brand would stand for.

We also wrote a shorter piece of film to simply focus on the announcement of First State Super’s change of name to Aware Super which ran for a few weeks in the lead up to the hero TVC release.

Agency - The Works
ECD - Nathan Bilton
Senior Copywriter - Will Halstead
Senior Art Director - Severine Flamand